Vision

To build and unite the largest & best educated global community of hairdressers, fueled by expressive inspiration, uncomplicated products and services for all. Stronger together.

Sustainability

Our commitment to minimize our impact on the planet, from our offices to our salon to our consumer's everyday life.

Together we can make an impact. That is why we promise that each new formula launched will be cleaner, each packaging will be optimized in recycled plastic or less plastic.